Sunday, January 24, 2010

First Guest Speaker

Wednesday's guest speaker, Ron Cornfeld, (hopefully spelled correctly) was a great insight into the basic fundamentals that are needed to make up a business plan, and why business plans are so crucial to running an efficient and cohesive business. He was a great choice considering he built a business around helping businesses in early development stages with their business plans. Mr. Cormfeld did an excellent job in answering questions and providing alternatives, both scenarios and answers. Since no two businesses are exactly alike that was a great help in focusing in on the differing business ideas that each classmate has.

I found the concept that any brilliant business plan could be tweeted (presented in under 140 characters or less) to be very intriguing. People as a whole seem to be very much a sell me in as little time as possible. That way we can get on with business or life depending on what kind of business is being sold. Take the now obsolete vaccum salesperson who went door to door trying to sell thier product. He or she had a short window of opportunity, if one at all to sell to the more often than not, busy homeowner. So the salesperson swears by his or her product dumps a pile of dirt on the floor and then commences sucking it up with their "amazing suck'omatic" vaccum cleaner. Well the window of opportunity is only gained through that brief "tweet" of what the product is, does, and how it is superior to all other models, we'll mention price later. So the case is not much different when presenting a business plan to investors, possible employees, partners, just about anyone with a possible or current stake in the outcome of the business. No the hard part is figuring out how to make your idea 140 characters or less.

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